The Importance of Name

I have heard the CEO of our company speak about the importance of a name. He says that if you want to market a product, ensure that it has got a right name. For example, what do you feel when you hear 'Golden-Eye' TV model (from LG) & 'Ajit' (from BPL)? Which one appeals to you? What comes to your mind when you hear the word 'Blogger', and 'Rediff-island'? A washing-soap names as 'Ghari' (meaning 'clock' in Hindi)? Or 'Surf' as a washing powder?

We notice that many times the name itself suggests a lot about the product. People assume that the product with that particular name can do something which other products cannot. This remains in their sub-conscious mind when they are making the purchase. In brief, name sells.

I was very inspired by the talk & then I realized that I too need to name the URL to my blog. So I am now shifting this blog to a brand new URL, which speaks for itself: http://lifecontinuestoteach.blogspot.com/

The content is going to remain the same. In fact, I have already added my previous post to this new URL. Kindly bookmark it. Jus delete the old bookmark from your bookmarks folder. Then visit the new URL & bookmark it.

Henceforth I will be posting on the new URL. :-)

Can We Care For Strangers?

How often do we care for others? We all care for our friends, family, relatives etc. But do we care for strangers whom we meet on the road, in local train, or inside a mall? We can win hearts of people whom we have not even met if we care for them. Don't believe it? Read on. This is a true incident.

My colleague Vivek was working in Delhi earlier. He received a phone call from a bank whether he was interested in their credit-card. He told the caller (a girl) politely that he already had one, and was satisfied with it. After few days, the call was repeated, informing him that the credit-card on offer had new features, and he can try it. He again told politely that he did not want the card.

Few days later the same girl called up. She again asked him whether he was considering trying their new card. This time her voice was a bit husky. He again declined the offer, but asked her whether she was suffering from cold. She acknowledged that she did, and then she broke-down on the phone! She told that for the first time a customer had been so polite to her, and she was indeed shedding tears of joy, realizing that somebody (apart from her family) did care for her.

Can we not care for strangers…..?

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